强化明星IP
柳岩“真香见面会”

哈弗M6 plus联手柳岩，打造中国车企首个“真香年货小镇”场景叙事型线上发布会，将上市信息预埋到整场直播、上市直播触达粉丝 1860万+，最高在线观看人数超过32万+
这次上市，也获得两项公关广告行业的重量级奖项：
1.金融点奖：2021年度品牌娱乐营销银奖
2.金瑞奖：2021年度最佳内容营销奖

Strengthening IP of the celebrity Liuyan's "Truly Fantastic Fan Meetup"

Haval N6 plus teamed up with Liuyan to create the first “Trult Fantastic New Year Goods Town”scene-based narrative online press conference for Chinese automobile companies. The launch was pre-embedded into the entire live streaming.
The launch live streaming reached over 18.6 million+ fans,with the highest online viewer number of more than 320,000+.
The launch also won us two crucial awards in the public relations and advertising industry:
1. Top Touch Global Business Innovation Awards: Silver Award for Brand Entertainment Marketing of 2021
2. iResearch Awards: Best Content Marketing Award of 2021

爱豆吴宣仪“入职”长城哈弗
担任用户增长官

哈弗赤兔公开招募CGO （用户增长官），在广大粉丝推荐下，人气爱豆吴宣仪成功获选为形象代言人。
这次造粉运动，从招募粉丝，到话题营销，到发布会现场直播，一环扣一环引爆口碑效应。

Idol Wu Xuanyi “joined” HAVAL as the Chief Growth Officer

HAVAL Chitu openly recruited CGO (Chief Growth Officer). With recommendation of mass fans, the popular idol, Ms. Wu Xuanyi was successfully selected as the image spokesperson.
This fan-making campaign has exerted massive word-of-mouth effect from fan recruitment