小鹏：用普通的名字做不普通的事

作为一家具有国际视野的车企，小鹏需要一个新的品牌形象，好让其他国家、任何一个国家看到小鹏，认同小鹏。于是，我们把VI换新和小鹏G9发布会结合起来，达成品牌焕新的目的。
至于本次换标的预算，小鹏汽车董事长 CEO何小鹏在发布会上调侃：“小米的标，花了两三百万把一个方角的变成圆角的，我们没花那么多钱，把四瓣的变成了两瓣的。”
小鹏NGP靠谱吗？小鹏NGP识别率怎么样？小鹏NGP的驾驶体验如何？
为了让用户更清楚、更直观地得到答案，我们与小鹏共同完成了一个“Flag”。
小鹏NGP远征智能体验营——小鹏汽车NGP Beta版体验专场
我们突出科技感作为第一观感，以公关的思路普及新势力与新技术，做好品牌和用户的翻译官。

Xpeng: Doing unusual things with a common name

As an automobile company with an international vision, Xpeng needs a new brand image to let any other country to see and recognize Xpeng. Therefore, we integrated VI replacement and with Xpeng G9 press conference for the purpose of brand renewal.
For the budget of the logo change, chairman and CEO of Xpeng Automobile, Mr. He Xiaopeng had made a joke at the press conference: “Xiaomi spent two to three million to turn a square corner logo into a rounded corner one. We did not spend as much and turned the four-petal logo into a two-petal one."
Is Xiaopeng NGP reliable? What is the recognition rate of Xpeng NGP? What is the driving experience of Xpeng NGP?
To get answers more clearly and intuitively for the users, we completed a “Flag” together with XPeng.
Xpeng NGP Expeditious Intelligent Experience Camp-Xpeng NGP Beta experience special session
We highlighted the sense of science and technology as the first perception, and that with the idea of public relations, we popularize new forces and technologies. We positioned ourselves as the interpreter for the brand and the users.
To give users a more comprehensive understanding of the NGP high-speed autonomous navigation driving function.
Guests had a more comprehensive understanding of NGP high-speed autonomous navigation driving function via workshops, in-depth test drives and master communications.
The total exposures of the event exceeded 277 million